Why better partner comparisons are the key to fairer outcomes

Ray D'Cruz of Performance Leaders reports that fairness in partner reward is a foundation for trust in the partnership. When partners believe the system is fair, cohesion builds. When they perceive favouritism or inconsistency, cohesion is at risk.

The challenge is that fair reward determination requires effective comparison between partners. Dividing profit is a zero-sum game. To determine whether Partner A's reward is appropriate, RemCom members need to understand how it relates to Partners B, C, and D in similar circumstances.

Yet most RemCom processes make clear comparisons remarkably difficult.

Read the full report here